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Privacy Notice
Last updated: July 1, 2025
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THE MAGNUM ICE CREAM COMPANY’S PRIVACY PRINCIPLES
The Magnum Ice Cream Company takes your privacy seriously. The following principles guide our treatment of your personal information:
- We value the trust you place in The Magnum Ice Cream Company when sharing your personal information with us.
- We strive to be transparent with you about what personal information we collect, what we do with it and with whom we share it.
- We endeavor to work with you to address your concerns about how we use your personal information.
- We strive to take steps designed to secure your personal information and reduce the risk it will be misused.
This Privacy Notice (this “Notice”) describes how Magnum ICC US, LLC, d/b/a The Magnum Ice Cream Company and its brands in the United States (“Magnum,” “we,” “us,” or “our”) collect, use, share and otherwise process personal information in connection with our websites, applications, and other online platforms which link to or display this Notice or personal information we collect in person, by phone, via emails or other offline methods (collectively, our “Platform”). This Notice is not, however, a contract and does not create any legal rights or obligations.
When we use the term “personal information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. It does not include aggregated, deidentified or anonymized information that is maintained in a form that is not reasonably capable of being associated with or linked to you or a particular household, publicly available information from government records, information about job applicants, employees and other personnel or information about the employees and other representatives of third-party entities who we may interact with in a commercial context.
The list below describes our data practices in the last 12 months. In addition to information contained in this Notice, we may disclose personal information for other purposes described to you in a separate notice presented at the point of collection. We have collected each of the categories of personal information noted in the list below, how each category of personal information may be used by us or our service provider or contractors on our behalf, how we disclosed it, for a business purpose, to the categories of recipients listed below, and when we have “sold” or “shared” the category of personal information to third parties in the last 12 months for targeted or behavioral advertising, and to what categories of third parties. For purposes of this Notice, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of Magnum and that are not entities with whom you interact with directly. For purposes of this Notice, “targeted or cross-context behavioral advertising” means when we display advertisements to you based on information we obtain about you through nonaffiliated websites or online applications to predict your interests.
- Identifiers, such as name, email address and other information.
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate, credit card number and billing address
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Commercial Information, such as shopping history and other information relating to your hobbies, interests and shopping behavior
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Internet / Network Information, such as IP address, device identifier, mobile operating system, the site you came from, what site you visit when you leave our Platform, how often you use our Platform
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Geolocation Data, such as estimated based on your IP address
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Protected Classification Characteristics under California law or US federal law
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests, to determine your eligibility; for marketing purposes; for interest-based advertising; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Sensory Information, such as audio, electronic, visual, thermal, olfactory, call recordings, or similar information
- o Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- o Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- o Not sold or shared with third parties for targeted or behavioral advertising
- Other Personal Information, such as information you post on our Platform or on social media pages, and information you submit to us
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Inferences and Consumer Profiles, such as predictions about your interests and preferences
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing / Advertising / Media Partners and Platforms; Data Analytics Providers; Social Networks
- Categories of Sensitive Personal Information: Account Credentials Allowing Access to An Account
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Not sold or shared with third parties for targeted or behavioral advertising
- Categories of Sensitive Personal Information: Health-Related Information, such as if you are part of one of our consumer programs, then we may ask you general health and symptom information or in connection with a survey or information collected when you contact us to report a complaint or an adverse event occurring in connection with one of our products
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
If you participate in a consumer research study where we have collected your informed consent, then for use as outlined in the particular informed consent form. - Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors, including Research Organizations or Agencies, Marketing / Advertising / Media Agencies, Analytics Vendors; Retail Merchandising Vendors, Fulfillment Partners, Marketing Mix Measurement Providers, Payment Processing Vendors, Data Management Platforms, Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Not sold or shared with third parties for targeted or behavioral advertising
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Categories of Sensitive Personal Information: Personal information revealing race, ethnicity, religious or philosophical beliefs, sexual orientation, citizenship, immigration status, citizenship status
- Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to determine your eligibility; for marketing purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Platform Users; Research Organizations or Agencies; Marketing / Advertising / Media Agencies; Analytics Vendors; Retail Merchandising Vendors; Fulfillment Partners; Marketing Mix Measurement Providers; Payment Processing Vendors; Data Management Platforms; Social Networks; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Not sold or shared with third parties for targeted or behavioral advertising
- Categories of Sensitive Personal Information: Precise Geolocation from Your Device
- Use Cases: To provide our products and services; to improve our products and services; to respond to your requests or questions; to determine your eligibility; for marketing purposes; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Disclosed for business purposes with recipients in the following categories: Service Providers or Contractors; Research Organizations or Agencies; Data Management Platforms; Affiliates; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Not sold or shared with third parties for targeted or behavioral advertising
We will only process your Sensitive Personal Information in accordance with applicable law, such as obtaining your consent prior to processing. If you are a resident of a state with a law governing “consumer health data”, we provide details about our consumer health data practices in our Consumer Health Data Privacy Policy.
In addition to the uses above, we may use or disclose your personal information if we take part in or are involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of our company assets, during negotiation of, in connection with or as an asset in such a corporate business transaction, or in the event of insolvency, bankruptcy, or receivership.
Sources of Information
We collect the types of personal information listed in the tables above in the following ways:
- Directly From You. When you interact with us on our Platform (including one of our websites, sending us an email, visiting us at an in-person promotional event, or calling our Consumer Services Team) or interacting with Magnum social media pages or Magnum-sponsored virtual reality event, we may collect the personal information you share with us.
- Automatically When You Interact with Our Platform, Our Emails or Advertisements. Subject to your device settings, Magnum will automatically collect certain personal information when you interact with our Platform on any device, when you click on sponsored links or third-party ads to visit our Platform, and we may also collect personal information about you over time and across different websites, apps and devices when you use our Platform, using tracking technologies such as cookies, pixels, Flash objects, APIs and mobile software development kits (SDKs) and we may use third party services to collect this personal information when you use our Platform. We explain more about our use of cookies and other tracking technologies in the section called “Tracking Technologies, Interest-Based Advertising and Third-Party Tracking” below.
- From Our Affiliates. We may collect personal information about you from our affiliates.
- From Third Parties. We may receive personal information about you from third-party sources, such as our business partners, including online advertising networks, analytics vendors, and companies that co-sponsor our promotions, social media sites, third-party sites, family, friends or others who provide your personal information to us because they think you might be interested in our products or services or they want to share a product or service with you, or companies that provide personal information to supplement what we already know about you, including data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information collected by third parties and shared with us.
- By Combining Personal Information. For example, we may combine personal information that we collect offline with personal information we collect through our Platform, combine personal information we collect about you from the different devices you use to access our Platform, or combine personal information we get from third parties with personal information we already have about you.
Our Platform is intended for adults. We do not knowingly collect or solicit any information from anyone under the age of 13 though our Platform. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have collected personal information from a child under 13, please contact us at privacy.policy@unilever.com with the Subject Line “Ice Cream Privacy”.
Cookies & Other Tracking Technologies:
We automatically collect certain types of usage and device information when you visit our Platform, read our emails or otherwise engage with us. We typically collect this information through use cookies (a small text file sent from a website and stored on your device), web beacons or pixels and similar tracking technologies, and we may utilize third party services to collect this information. For example, these tracking technologies may collect information about your device and its software, such as your IP address, browser type, device type, date and time stamp, unique device ID, and about the way you engage with our Platform, for example, the site from which you came and the site to which you are going when you leave our website, the pages you visit, how frequently you access our Platform, whether you open emails or click the links contained in emails, whether you access our Platform from multiple devices, the products you view and click on, and similar actions you take. You can learn more about how to control cookies in our “Your Privacy Choices” section below.
- We use this information collected through tracking technologies to allow you to browse our Platform and use its features, to provide custom, personalized content and information, including targeted content and advertising, to measure the effectiveness of our advertising, to recognize you across multiple devices, to remember your preferences, to monitor aggregate usage metrics such as total number of visitors, traffic, usage, and demographic patterns of our visitors, to identify errors and resolve them, to analyze Platform performance, to improve our Platform, and otherwise enhance our Platform and your user experience.
Interest-Based Advertising:
We engage in interest-based advertising to deliver online advertising that may be more relevant to your interests. This means that we permit third party online advertising networks, social media companies, and other third-party services to collect information about your use of our websites and Platform over time so that they may play or display ads on our Platform, on other websites, apps, or services you may use, and on other devices you may use. Advertisers use advertising identifiers such as cookies, hashed email or phone number, or mobile advertising identifiers, to support their delivery of interest-based advertising. To learn more about these advertising IDs, you can visit https://www.aboutidentifiers.org/. To learn more about your choices regarding interest-based advertising, visit the “Your Privacy Choices” section below.
We learn from groups of consumers sharing similar interests. We may place you in a group of consumers who show the same interests (sometimes these are called “look alike audiences”). We may infer these things about you based on your activity on certain webpages, links you click on our Platform and other websites you visit, mobile applications you use, or our brand emails you view and links you click in the emails, and based on other information we have collected, such as from retail partners and other third parties. We group together information to help us learn about general trends, habits or characteristics about a group of consumers who act similarly online or offline and use this information to send this group information we believe will be relevant product offers or information.
We link information to an advertising identifier, which may be device specific (such as a cookie, mobile ad ID, or hashed email address or hashed phone number). This information may be supplemented with information such as products you buy offline or information you provide directly to us on our Platform. We generally do this in ways that will not directly personally identify you (they are “masked” by a number identifier instead of associated with information like your name), but if we personally identify you we will do so in accordance with applicable laws.
We may know you across your devices, such as computers, phones, tablets because we associate device-specific identifiers. We assume that the same person or household owns certain devices based on certain activities, such as connecting the devices to the same WiFi network.
We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners to help identify you across devices or serve you ads on social media sites you may use. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research.
Google Analytics and Advertising:
We use Google Analytics to better understand how our users interact with our Platform. Our ability to use and share information collected by Google Analytics about your visits to our sites is restricted by the Google Analytics Terms of Use (https://marketingplatform.google.com/about/analytics/terms/us/) and the Google Privacy Policy (https://policies.google.com/privacy). To understand how Google uses data when you use our partners' sites or apps, visit https://policies.google.com/technologies/partner-sites. You may opt out of Google Analytics at any time by visiting https://tools.google.com/dlpage/gaoptout/.
We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences or by visiting NAI’s online resources at https://optout.networkadvertising.org/?c=1.
Pixels:
Pixels are small objects embedded into a web page but are not visible. They are also known as “tags,” “web bugs,” or "pixel gifs." We use pixels to deliver cookies to your computer, monitor our website activity, make logging into our sites easier, and for online marketing activities including personalized advertising on social media sites. We also include pixels in our email messages or newsletters to determine whether you open them and click on their links. This helps us understand whether you are an active user. It also helps us measure the effectiveness of our marketing efforts, and derive insights and analysis, that we will use to personalize the content of our communication and to guide our marketing decisions and strategy.
Our Do Not Track Policy:
Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as the Global Privacy Control (“GPC”). You may need to use a specific browser or an extension that supports these tools and universal signals. When detected, we will process such a signal as a request to opt out of tracking PI and as a request to opt out of “sale” or “sharing” of your data as explained in the “Your Privacy Choices” section below. You can also opt-out of such tracking directly on our Platform by following the steps noted in the Interest-Based Advertising section above. If you have questions, please contact us via one of the methods listed in the “How to Contact Us” section at the end of this Notice.
Promotional Emails and Text Message Communications:
At any time, you can opt out of receiving our promotional email or text message communications. If you opt-out you will still receive non-marketing or transactional messages from us, including messages about your account and responses to your inquiries.
- You can opt-out of our promotional emails or text messages by following the instructions included within each of those communications.
- You can also opt-out of these promotional messages by contacting us:
- Send us an email at privacy.policy@unilever.com with the Subject Line “Ice Cream Privacy”.
- Call us at 1-800-298-5018 (Monday through Friday, 8:30 AM – 9:00 PM Eastern) mentioning “Ice Cream Privacy”.
- Send us a letter at:
The Magnum Ice Cream Company
Attention: Ice Cream Privacy
700 Sylvan Avenue
Englewood Cliffs, NJ 07632
Mobile Application and Location Based Services:
- You may control our collection and use of location-based information through our mobile applications by adjusting the settings on your mobile device. If you withdraw permission for mobile applications to access precise location data, we may continue to approximate your location based on information like your IP address.
- You may completely opt out of all location-based information collection by us if you uninstall all of our mobile apps from your devices.
How to Exercise Choice for Interest-Based Advertising
Advertising Industry Opt-Outs
To exercise choice with respect to interest-based advertising, you can use the opt-out mechanisms provided by the Digital Advertising Alliance (DAA) by visiting https://youradchoices.com/token (for device identifier-specific opt outs), https://optout.aboutads.info/?c=2&lang=EN (for desktop or mobile browser advertising) or https://youradchoices.com/appchoices (for in-app advertising).
You can also use the Network Advertising Initiative’s (NAI) tool that allows consumers to opt out of certain interest-based advertising delivered by NAI members’ ad networks: http://www.networkadvertising.org/choices/.
To opt-out of Unified ID 2.0 globally visit: https://www.transparentadvertising.com/.
Even if you opt-out of certain kinds of interest-based ads, you may continue to receive other ads. And opting out of one or more DAA or NAI members only means that those selected members should no longer under the DAA / NAI rules deliver certain targeted ads to you. This will affect services provided by the applicable DAA / NAI members but does not mean you will no longer receive any targeted content and/or ads from non-participating parties. Also, if your browsers are configured to reject cookies when you visit the opt-out page, or you subsequently erase your cookies, use a different Device or web browser(s), or use a non-browser-based method of access, your DAA / NAI browser-based opt-out may not, or may no longer, be effective. Mobile device opt-outs will not affect browser-based Interest-based ads even on the same device, and you must opt-out separately for each device. We are not responsible for the effectiveness of, or compliance with, any third party opt-out options or programs or the accuracy of their statements regarding their programs.
You can also prevent or reduce getting interest-based ads on websites by declining cookies in your browser(s), or on mobile devices by declining the “access to data” requests that apps usually present when you install them or by adjusting the ad tracking settings on your device.
You will still see “contextual” ads even if you opt out of interest-based ads. Even if we stop sending you interest-based ads, you will still get ads from our brands on your computer or mobile devices. These ads, however, are based on the context of the sites you visit and are called contextual ads. Unlike interest-based ads which are based on pages you visit on your mobile phone or computer viewing activities over time and across unrelated services, contextual ads are ads shown to you based on the context of the specific site you are visiting. You should also know that we may still collect information from your computer or devices and use it for other purposes like evaluating how our websites work, for consumer research, or detecting fraud, pursuant to applicable laws.
How You Can Control Cookies
- Your browser may give you the ability to control cookies or other tracking technologies, or to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can visit https://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html. Why? Because flash cookies cannot be controlled through your browser settings.
- If you block cookies, certain features on our Platform may not work. Depending on your mobile device and operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies (such as flash cookies) and these browser settings that block cookies may have no effect on such techniques. In addition, options you select relating to cookies and other tracking technologies are browser and device specific. You must exercise these choices on each browser and device you use.
- When you opt out of interest-based advertising, an opt-out cookie is sent to your browser that indicates you no longer want to receive interest-based ads. Your opt-out cookie will be deleted if you decide to delete all cookies on your browser. You will need to opt out again on each browser when you clear or delete cookies if you do not want to receive interest-based advertising.
Privacy Rights:
We offer certain privacy rights as stated below, subject to certain limitations at law.
- Right to Know. The right to request the following information relating to the personal information we have collected about you and disclosed about you:
- The categories of personal information we have collected about you;
- The categories of sources from which the personal information was collected;
- The business or commercial purposes for collecting, selling, or sharing the personal information;
- The categories of third parties with whom the business shares personal information;
- The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and
- The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.
- Right to Access (Right to Know Specific Pieces of Information) / Portability. The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.
- Right to Correct. The right to request that we correct your inaccurate personal information maintained by us.
- Right to Request Deletion. The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.
- Right to Opt Out of Data Sales or Sharing, Profiling (Right to Opt-Out of Targeted Advertising or Profiling). The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross-contextual behavioral advertising.
DO NOT SELL OR SHARE MY PERSONAL INFORMATION - Right to Limit Use of Sensitive Personal Information. The right to direct us to limit our use of sensitive personal information to certain purposes and/or revoke a previously given consent to our use of sensitive personal information about you.
LIMIT USE OF MY SENSITIVE PERSONAL INFORMATION - California’s “Shine the Light” Law. California’s “Shine the Light” law (Civil Code § 1798.83) also permits California residents that have an established business relationship with us to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year or to have the right to opt-out of such disclosures.
To Exercise Your Rights to Know, Access, Correct, Delete and/or “Shine the Light”
Please submit a request by filling out our Privacy Rights Request Form or by calling 1-800-298-5018 (Monday through Friday, 8:30 AM – 9:00 PM Eastern) mentioning “Ice Cream Privacy”.
We may need to verify your identity before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.
If you wish to submit a verifiable consumer request on behalf of another individual we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the “Authorized Agents” section below for more information.
In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.
To Exercise Your Right to Limit Use of Your Sensitive Personal Information
To exercise your Right to Limit Use of Sensitive Personal Information, please submit a request by clicking the button below:
LIMIT USE OF MY SENSITIVE PERSONAL INFORMATION
We may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
Once you make limit request, you may change your mind and permit other uses of your sensitive personal information at any time by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”.
To Exercise Your Right to Opt Out of Personal Information Sales or Sharing (Profiling or Targeted Advertising)
As is common practice among companies that operate online, we permit third party advertising networks, social media companies and other third-party businesses to collect personal information directly from your browser or device through cookies or similar online tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. For example, they may collect Internet/Network information, such as a cookie or device ID, browsing history and website usage, geolocation data, commercial information, and inferences or consumer profiles generated from your browsing history and interactions with our service as well as other sites and services. These third parties use this information for the purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for fraud detection and reporting and may sell or share that information to other businesses for advertising and other purposes.
We have two separate sets of instructions for exercising your Right to Opt Out: for Tracking Technology personal information (such as cookie ID, IP address, online IDs or electronic activity information) (“tracking PI”) and for information that we have previously collected directly from you or otherwise about you (such as your email address) (“non-tracking PI”). In either case, you do not need to create an account with us to exercise your Right to Opt Out.
How to Opt Out of non-tracking PI: To exercise your Right to Opt Out of non-tracking PI, please submit a request by clicking the button below:
DO NOT SELL OR SHARE MY PERSONAL INFORMATION
We may ask you to provide additional personal information (including your name, email address and mailing address) so that we can properly identify you in our dataset to facilitate the opt-out request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.
Once you make an opt-out request, you may change your mind and opt back in to personal information sales at any time by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”.
How to Opt Out of tracking PI: To exercise your Right to Opt Out of tracking PI, visit the bottom of a Magnum brand homepage that links to this Notice and click on “AdChoices – Do Not Sell or Share” at the bottom of the page. You will be taken to our cookie management tool with instructions for using the toggle to enable certain cookie preferences on your device. Some advertising opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, the options you select relating to interest-based advertising are browser and device specific. If you use a different device, change browsers, or visit a different Magnum brand website or delete the opt-out cookies, you may need to perform the opt-out task again. Where available, you may choose to enable an online tool that automatically communicates your universal opt-out preferences, such as the Global Privacy Control (“GPC”). You may need to use a specific browser or an extension that supports these tools and universal signals. When detected, we will process such a signal as Right to Opt Out of tracking PI request.
Personal Information of Minors Under Age 18
We do not “sell” or “share” for targeted or cross-context behavioral advertising personal information of consumers we know to be less than 18 years of age unless we receive affirmative authorization as permitted or required by applicable law. Our Platform is not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under 13. The minor, parent or guardian who has opted into personal information sales or sharing may opt out of future sales at any time by using our form at DO NOT SELL OR SHARE MY PERSONAL INFORMATION.
Authorized Agents
In certain circumstances, you are permitted to use an authorized agent to submit privacy rights requests on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows:
For requests to opt-out of personal information “sales” or “sharing,” we may ask you to provide a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.
For all other requests, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.
Nondiscrimination
We do not discriminate against you for requesting any of the rights noted above. We are permitted to deny or limit your request in accordance with applicable laws.
Right to Know Specific Third Parties
In certain circumstances, you may have a right to request information about specific third parties with whom we share personal information. You may make this request by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”.
Right to Revoke Consent
Where we are processing your personal information based on your consent, you have the right to revoke such consent. You may make this request by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”.
Right to Appeal
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”.
Privacy Rights Metrics
Click here to see request metrics.
From time to time, we may offer you certain financial incentives permitted by law (such as coupons, samples, and loyalty programs) in exchange for the collection, retention, or use of certain personal information about you. Each financial incentive related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business. When necessary, we will provide information about the specific terms of the financial incentive, such as the type of personal information required to be disclosed, retained or sold in exchange for the benefit you may receive, and instructions on how to opt in or opt out, on the webpage or form where the financial incentive is made available.
The Internet is not 100% secure. We cannot guarantee the security of the personal information you provide to us via our Platform. We have taken steps designed to reduce the risk that the personal information you provide us will be lost, misused, or subject to unauthorized access, disclosure, alteration or destruction. Please use caution when using the Internet. It is your responsibility to protect your username and password used on our Platform.
Our Platform is directed only to U.S. consumers for products and services of Magnum ICC US and only intended for use in the U.S. Our Platform is not directed to consumers outside of the U.S. Personal information we maintain may be stored in or outside of the United States. If you live outside of the United States, you understand and agree that we may transfer your personal information to the United States. This Platform is subject to the laws of the United States, which may not provide the same level of protections as those in your own country.
The period for which we retain your personal information varies, depending on the type of personal information and the purpose for which it was collected. The duration is limited to time necessary to fulfill the purposes for which the information was collected, in light of any restrictions or deletions you might request, as well as our need to address our legal obligations or rights.
Our Platform may contain links to other third-party sites, plug-ins, applications or other online services. If you click on a link to a third-party site or other online service, you will be taken to a site or other online service we do not control and that is not governed by this Notice. We are not responsible for the privacy practices used by third-party sites and other online services. We suggest that you read the privacy policies of those sites and other online services carefully.
If you have any questions, comments or concerns with respect to our privacy practices or this Notice, or wish to update your information, please feel free to contact us at privacy.policy@unilever.com with the Subject Line “Ice Cream Privacy” or by telephone at 1-800-298-5018 mentioning “Ice Cream Privacy” (Monday through Friday, 8:30 AM – 9:00 PM Eastern). You may also write to us at the following address:
The Magnum Ice Cream Company
Attn: Consumer Engagement Center
700 Sylvan Avenue
Englewood Cliffs, NJ 07632
Re: Magnum Privacy Notice
From time to time, we may change this Notice. We will notify you of any material changes to this Notice as required by law. We will also post an updated copy of this Notice on our Platform. Please check our Platform periodically for updates.
CONSUMER HEALTH DATA PRIVACY POLICY
Last Updated Date: July 1, 2025
This Consumer Health Data Privacy Policy applies to personal information defined as “consumer health data” under US state privacy laws, including Washington’s My Health My Data Act and Nevada’s consumer health privacy law.
This Consumer Health Data Privacy Policy (this “Policy”) describes how Magnum ICC US, LLC, d/b/a The Magnum Ice Cream Company and its brands in the United States (“The Magnum Ice Cream Company,” “we,” “us,” or “our”) collect, use, share and otherwise process consumer health data in connection with our websites, applications, and other online platforms which link to or display this Policy or consumer health data we collect in person, by phone, via emails or other offline methods (collectively, our “Platform”). This Policy is not, however, a contract and does not create any legal rights or obligations.
The consumer health data we collect about you may vary depending on how you interact with our Platform and consents you may provide. The list below describes the categories of consumer health data collected and the purpose for which the data is collected and purpose for which it will be used or shared; the categories of such data that are shared; and the categories of third parties and specific affiliates with whom we share consumer health data. We do not “sell” consumer health data.
- Information about your health-related conditions, treatments, diseases or diagnoses, diagnostic testing, health measurements, symptoms, medication
- Purposes for collection, use, or sharing & manner of processing: To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Categories of third parties or affiliates with whom consumer health data is shared: Our Affiliates ; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Information that identifies an individual seeking health-related services
- Purposes for collection, use, or sharing & manner of processing: To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Categories of third parties or affiliates with whom consumer health data is shared: Our Affiliates ; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
- Information derived or inferred from nonhealth information
- Purposes for collection, use, or sharing & manner of processing: To provide our products and services; to improve our products and services; to understand your interests; to provide product or service recommendations; to respond to your requests or questions; to communicate with you; for short-term, transient use, including nonpersonalized advertising; to verify or maintain the quality or safety of a product, service or device sold by us; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
- Categories of third parties or affiliates with whom consumer health data is shared: Our Affiliates ; Law Enforcement; Regulatory Bodies; Government Authorities; Government Agencies
We may also collect, use, or disclose consumer health data to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or any activity that is illegal; to preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action that is illegal.
Sources of consumer health data we collect and use are:
- Directly From You. When you interact with us on our Platform (including one of our websites through our quiz experiences or surveys, interacting with a chatbot, responding to an email, visiting us at an in-person promotional event, or calling our Consumer Services Team), we (or our service providers) may collect the consumer health data you choose to share with us.
- From Our Affiliates. We may collect via our affiliates, subject to your consent.
- From Third Parties. We may receive consumer health data about you from third-party sources from companies that provide personal information to supplement what we already know about you, including data aggregators, subject to those third parties’ compliance with legal requirements, including legally-required consent.
- Inferences. We may infer certain information about you based on information provided from any of the sources listed above.
Consumer Health Data Rights
We offer certain privacy rights regarding your consumer health data as stated below, subject to certain limitations at law.
- Right to Confirm Processing of Consumer Health Data. The right to confirm if we are collecting, sharing, or selling consumer health data concerning you.
- Right to Access Consumer Health Data. The right to access and obtain a copy of the specific pieces of consumer health information we have collected about you, including a list of all third parties and affiliates with whom we have shared or sold the consumer health data and an active email address or other online mechanism that you may use to contact these third parties.
- Right to Withdraw Consent to Collect and Share Consumer Health Data. The right to withdraw consent from our collection (i.e., use) and sharing (with third parties and affiliates) of consumer health data concerning you.
- Right to Delete Consumer Health Data. The right to request deletion of the consumer health data concerning you.
Please submit a request by filling out our Privacy Rights Request Form or by calling 1-800-298-5018 mentioning “Ice Cream Privacy” (Monday through Friday, 8:30 AM – 9:00 PM Eastern).
We may need to authenticate your identity and request before processing it, which may require us to obtain additional personal information from you. In order to authenticate your identity, we will generally require either the successful authentication of your existing account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.
In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.
Right to Appeal
In certain circumstances, we may decline a request to exercise the rights described above. If your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at USstate.privacy@unilever.com with the Subject Line “Ice Cream Privacy”. If your appeal is unsuccessful, Washington residents can raise a concern or lodge a complaint with the Washington State Attorney General at www.atg.wa.gov/file-complaint.
We do not permit third parties to collect consumer health data over time and across different websites while you use our Platform. Where third-party cookies, pixels or tracking technologies are enabled on our Platform and where consumer health data is collected, such third parties are required to agree to act as our service providers. However, third parties may still be able to collect consumer health data from you over time and across different websites depending on your browser, browser add-ons, and permissions you set on your device used to access the Platform. Such collection by third parties is not related to Magnum’s collection of consumer health data from you. We encourage you to view the privacy notices of those third parties for more information about their data practices and your privacy choices with regard to those activities.
If you would like to review and request changes to any of your consumer health data collected by us, you can submit a Right to Correct request by filling out our Privacy Rights Request Form or by calling 1-800-298-5018 mentioning “Ice Cream Privacy” (Monday through Friday, 8:30 AM – 9:00 PM Eastern).
If you appeal a denied request and your appeal is unsuccessful, Nevada residents can raise a concern or lodge a complaint with the Nevada State Attorney General at https://ag.nv.gov/Complaints/File_Complaint/.
From time to time, we may change this Policy. We will notify you of any material changes to this Policy as required by law. We will also post an updated copy of this Policy on the Platform. Please check the Platform periodically for updates.
