Privacy Notice - Canada (English)

The Magnum Ice Cream Company is committed to protecting your privacy.

This Privacy Policy (“Policy”) describes how Magnum ICC CA Limited (“Magnum ICC”, “we”, “us”, or “our”) and its Canadian brands treat personal information on our websites, applications, and platforms where the Policy is located (the “Platform”).

The Policy also applies to personal information collected through our Careline and consumer call centres, direct marketing campaigns (either independently or with retailers or co-promotion partners), sweepstakes and competitions, in-store, and through any other interactions you may have with us.

In this Policy, your “personal information” means information or pieces of information that could allow you to be identified.

This typically includes information such as your name, address, screen name, profile picture, email address, and telephone number, but can also include other information such as IP address, shopping habits, preferences and information about your lifestyle or preferences such as your hobbies and interests, subject to applicable data protection laws.

Below, we set out examples of the types of personal information we collect about you:

Contact Information. For example, we may collect your name, mailing address, telephone number and email address. We may also collect your mobile phone number.
Demographic Information. We may collect your birthdate, age, gender and postal code. We may also collect information that could identify you and relates to your hobbies, interests and shopping behavior.
Information You Post. We may collect information you post in a public space on our Platform, such as on our Ratings & Reviews feature.
Social Media Information. We may collect information you post on our social media pages. We may also collect your social media profile information and information posted on your page.
Employment Information. If you apply for a job through our Platform, we collect the information you include in your application. For example, this may include the name and address of your employer and your employment history.
Information You Submit. We may collect information when you send us a message through the “Contact Us” page or similar features on our Platform. This may include photos, videos and other user-generated content that you submit.
Device Information. For example, we may collect the type of device you use to access our Platform. We may also collect your device identifier, IP address or mobile operating system.
Location Information. For example, we may collect precise location information from your device if you have provided your express consent. This may include information about your exact location when you use our Platform. We may also collect this information in the background when our mobile applications are not in use. For more information about your options related to the collection of your location information, see the Choices section below.
Payment Information. For example, we may collect your name, email address, phone number, credit card number and billing address.
Other Information. If you use our website, we may collect information about the browser you are using. We might look at what site you came from, or what site you visit when you leave us. If you register on the Platform, we may collect your username, profile picture, gender, networks and any other information you choose to share when using third party sites (such as when you use the “like” functionality on Facebook).

Magnum ICC collects your information in different ways.

Below are some examples of how we may collect your information.

Directly From You. For example, when you:
- Register for an account.
- Purchase products or services through our Platform.
- Sign up to receive promotional communications.
- Request a sample or coupon.
- Join a loyalty, rewards or similar program or club.
- Participate in one of our promotional sweepstakes, contests, surveys, or focus groups.
- Use the Ratings & Reviews or related services and features.
- Submit a ticket or case to our Consumer Service team.
- Interact with Unilever social media pages.
- Apply for a job through our Platform.
Passively. For example, when you:
- Install and use Magnum ICC mobile apps.
- Visit and navigate our Platform on any device.
- Enable location-based features on our Platform.
- Click on sponsored links or third-party advertisements.

We may also collect information about users over time and across different websites, apps and devices when you use the Platform.

Third parties also collect personal information this way on our Platform.

From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from:
- Our business partners, including online advertising networks, analytics vendors, retailers and companies that co-sponsor our promotions.
- Social media sites, including Facebook, Twitter, YouTube, Pinterest, Snapchat, and Instagram.
- Third party sites, including those that allow you to integrate your third-party account with your Unilever account.
- Family, friends and others who provide your information to us because they think you may be interested in our products and services or they want to share a product or service with you.
- Companies (e.g., retailers) that provide information to supplement what we already know about you, including data aggregators.

Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.

By Combining Information. For example, we may:
- Combine information that we collect offline with information we collect through our Platform.
- Combine information we collect about you from the different devices you use to access our Platform.
- Combine information we get from third parties with information we already have about you.

We may use your personal information in the following ways:

To Provide Our Products and Services. This could include fulfilling your requests for products or services. It could also include processing purchases or other transactions.
To Improve Our Products and Services. We may use your personal information to make our Platform, products and services better. We may also use your personal information to customize your experience with us.
To Understand Your Interests. For example, we may use your personal information to better understand what products interest you.
To Respond to Your Requests or Questions. This may include responding to your feedback or notifying you if you win a promotion.
To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.
 To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products, services and promotions. For example, this may include verifying your age, date of birth and state of residence. If you apply for a job through our Platform, we may use the personal information you provide to evaluate your application.
For Marketing Purposes. We may provide you with information about new products and special offers. We might use your personal information to serve you ads about products and offers. We might tell you about new features or updates. These might be third-party offers or products we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message.
For Interest-Based Advertising. We and our third party partners may engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Platform or on other sites, services and mobile applications or on other devices you may use. We may share a common account identifier (such as an email address or user ID) or hashed data with our third-party advertising partners (the TradeDesk, for example) to help identify you across devices or serve you ads on social media sites you may use. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. If you do not wish Magnum ICC to use a common account identifier to show you relevant ads you can opt-out here. This link will take you to a tool which will allow you to opt out of certain online advertising and tracking activities. For more information about your choices related to these communications, see the “Online Advertising and Third Party Tracking” section below.
For Artificial Intelligence Experiences. From time to time, we may provide Artificial Intelligence powered applications or experiences, such as chatbots (“AI experiences”), to you. For AI powered chatbots, unless it is evident from the circumstances and the context of use, we will make sure you understand that you are interacting with Artificial Intelligence and not a human. Some of these AI experiences allow you to submit text, images or other materials (“Prompts”), which generate responses based on your Prompts (“Outputs”). Many AI experiences will not require including personal data in your Prompts. However, if you do include personal data in your Prompts, we will collect that information, which may be reproduced in the Outputs. We may also de-identify your Prompts and retain the deidentified Prompts and Outputs for analytics, safety, and monitoring purposes. We will process the personal data you provide when you sign up to these AI experiences and any personal data you include in your Prompts in accordance with this Privacy Notice and any additional notices we provide when you engage with such experiences. We may also share your personal data with the providers of these AI experiences for the limited purpose of providing the app/experience to you.
For Security Purposes. This could include protecting our company and consumers who use our products and services.It may also include protecting our Platform.
To Send Push Notifications. If you use our mobile apps, we may send you push notifications about new products or special offers.
As Otherwise Permitted By Law or As We May Notify You.

Visiting the Platform

In general, you can visit our Platform without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Platform and other related information such as page requests, browser type, operating system and average time spent on our Platform. We use this information to help us understand our Platform activity and to monitor and improve our Platform.

Cookies

Our Platform uses a technology called "cookies". A cookie is a tiny element of data that our Platform sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. Cookies may provide us and our service providers with information that we will use to personalize our Platform in accordance with a user’s preferences. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Platform, you may not be able to take advantage of all of the Platform features. We may also use a third party to help us gather and analyze information about the areas that users visit on the Platform to evaluate and improve the customer experience and the convenience of the Platform. Please visit our Cookie Notice for further information regarding these practices.

Analytics

We may also use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Platform (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Platform. For more information or to opt-out using the Google Analytics opt-out browser add-on, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”.

Interest-Based Advertising

We work with third parties (e.g., advertisers, advertising agencies, advertising networks, data exchanges, etc.) that use their own tracking technologies (including cookies and pixel tags) on our Platform in order to deliver to you tailored content on the Platform or other third party sites, including more relevant advertising for products and services which may be of interest to you. These third parties may collect information about your activity on our Platform and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and may set and access their own cookies, clear gifs and similar tracking technologies on your device in order to help us or these third parties deliver tailored content and advertising to you when you visit the Platform or third party sites based on predictions about your interests generated from your online browsing activities across websites. To learn more and to opt-out of having your information used for online behavioural advertising purposes by participating companies, please visit the Digital Advertising Alliance of Canada (DAAC) at http://youradchoices.ca/choices

Please note that if you opt-out, you may still receive online advertising from us but it will not be tailored to your interests based on online behavioural information about you. To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.

We may share or communicate your personal information in the following ways:

Internally. We may share your information within the Magnum ICC group of companies and brands for the purposes set out in this Policy.
On our Platform. For example, we may display information you post on our Ratings & Reviews feature. We may also display information you submit in connection with a promotion.
With Our Service Providers. We may share your information with third parties who perform services on our behalf. For example, this may include merchandise vendors and payment processors. It may also include companies that send emails on our behalf or help us run our Platform. Our service providers may be located in the U.S., Canada, or other foreign jurisdictions.
With Our Business Partners. For example, this may include a third party that co-sponsors a contest or promotion. We may also share information with data aggregators, retail partners, advertisers, media buying agencies, advertising networks and advertising service providers.
With Third Parties for Marketing Purposes only if you have provided your prior consent. This may include third parties in whose products or services we believe you may be interested. These third parties may also share your information with others. These third parties may use your information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. Please refer to the “Cookies, Analytics, and Interest-Based Advertising” section above for further information.
With Any Successors to All or Part of Our Business or One of Our Brands. We may transfer any information we have about you as an asset in connection with a proposed or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Magnum ICC or as part of a corporate reorganization or other change in corporate control.
To Comply With the Law or To Protect Ourselves. We and our service providers may provide your personal information if we have a good faith belief that such disclosure is necessary in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by U.S. or foreign courts, law enforcement or other government authorities. This could include fraud we think has occurred during a sweepstakes or promotion. We may also share information if you are the winner of a sweepstakes or other contest with anyone who requests a winner’s list. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.
For Other Reasons We May Describe to You.

The Platform is designed and intended for use by adults. Where the Platform is intended for use by a younger audience, we will obtain consent where necessary from a parent or guardian before we collect, use, or disclose personal information from their children. We also strive to collect the minimum amount of personal information from children necessary to provide them with the services requested and communicate with them. Such personal information may include Contact Information, Demographic Information, and Device Information (as described in “Types of Information We Collect”). We use and disclose this information as indicated in "How We Use Your Information" and "How We Share Your Personal Information." If you are a child over the age where parental consent is required in your country, state or province, you should review the terms of this Policy with your parent or guardian to make sure you understand and accept them.

If we discover that we have collected information without consent from a parent or guardian where such consent should have been obtained, we will delete that information as soon as possible.

Access to certain parts of the Platform and/or eligibility to receive prizes, samples or other rewards may be limited to users over a certain age. We may use your personal information to carry out age verification checks and enforce any such age restrictions.

You have certain choices about how we use your personal information. Certain choices you make are browser and device specific.

Marketing Communications:

You can opt out of receiving our marketing communications at all times. Note that you will still receive transactional messages from us, including information about your account and responses to your inquiries. To opt out of receiving our marketing communications, you can contact us as follows:

Send us an email at lisa.townsend@unilever.com.

Call us at 416-415-3000 or 1-888-568-7644 (Monday through Friday, 8:30 AM – 9:00 PM Eastern)

Send us a letter at:
Magnum ICC CA Limited
160 Bloor Street East, Suite 1400
Toronto, Ontario
M4W 3R2

Another way to opt-out of receiving Magnum ICC promotional emails or text messages is to follow the unsubscribe instructions included with the communication.

Alternatively, you may visit: https://secure.unilevercanada.com/en_ca/remove.aspx.

You Can Opt-Out of Behavioral Advertising:

As indicated above, to opt out of having us collect your online behavior for advertising purposes, please visit http://youradchoices.ca/choices.

Mobile Application and Location Based Services:

If you have previously opted into Magnum ICC collection and use of location-based information through our mobile applications, you may opt-out by adjusting the settings on your mobile device.

You may completely opt-out of all location-based information collection by Magnum ICC if you uninstall all Magnum ICC mobile apps from your devices.

Cookies & Other Tracking Technologies:

Your browser may give you the ability to control cookies or other tracking tools. How you do so depend on the type of tool. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings. For more information about our use of cookies and other tracking tools, please review our Cookie Notice here.

We take reasonable precautions to keep your personal information secure and require any third parties that handle or process your personal information for us to do the same.

The Internet is not 100% secure. We cannot promise that your use of our Platform will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard personal information under our control. A user id and a password are needed to access certain areas of the Platform. It is your responsibility to protect your username and password.

We have record retention processes designed to retain personal information for no longer than necessary for the purposes set out herein or as otherwise required to meet legal or business requirements.

Personal information may be held at our offices and those of our third party service providers, consultants, representatives, and agents as described above. Some of these third parties may be based outside the region in which we collect personal information. Personal information you provide to us will also be transmitted to and stored in information technology facilities and databases maintained in the United States of America, the European Union, the United Kingdom and elsewhere. For consumers who reside in Quebec, personal information you provide to us will be communicated outside of Quebec.

While such information is outside of your jurisdiction of residence, it is subject to the laws of the jurisdiction in which it is held, and may be subject to disclosure to local governments, courts or law enforcement or regulatory agencies, pursuant to local laws.

Under certain circumstances, and subject to applicable data protection laws, you may consult the personal information that we have collected, used or shared, and/or ask that it be corrected, and/or withdraw your consent to our disclosure or use of personal information collected. As required or permitted by law, you may be entitled to additional rights, including: (i) the right to control the dissemination of your personal information; (ii) the right to receive computerized personal information collected from you in a structured, commonly used and technological format and to have this information transferred directly to another organization; (iii) the right to be informed of and submit observations regarding automated decision-making; and (iv) the right to request information about data processing.

If you have questions regarding how to exercise your rights with Unilever or wish to submit a request, please contact our Privacy Office at  lisa.townsend@unilever.com or by using the contact information provided below. We may request certain personal information for the purpose of verifying the identity of the individual making a request related to their personal information.

If you believe that applicable data protection laws have not been complied with, you may lodge a complaint with us by using the contact information provided below. You also have the right to complain directly to the appropriate data protection authority.

Our Platform may contain links to other third party sites that are not governed by this Policy. If you click on a link to a third party site, you will be taken to a site we do not control. We are not responsible for the privacy practices used by third party sites. We suggest that you read the privacy policies of those sites carefully. We are not responsible for these third party sites.

If you have any questions, comments or concerns about how we or our service providers handle your personal information, or wish to exercise your rights regarding your personal information in our custody or control, you may contact us at lisa.townsend@unilever.com or by telephone at 416-415-3000 or 1-888-568-7644.

You may also write to us at the following address:

Magnum ICC CA Limited
160 Bloor Street East, Suite 1400
Toronto, Ontario
M4W 3R2

We may change this Policy from time to time by posting the updated version of the Privacy Policy on the Platform. We will give you reasonable notice of any material change. We encourage you to visit frequently to stay informed about how we use your personal information.

In addition to this Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you.

Privacy Policy

MAGNUM ICC PRIVACY PRINCIPLES

THE MAGNUM ICE CREAM COMPANY PRIVACY POLICY

SCOPE

TYPES OF INFORMATION WE COLLECT

HOW WE COLLECT YOUR INFORMATION

HOW WE USE YOUR INFORMATION

COOKIES, ANALYTICS, AND INTEREST-BASED ADVERTISING

HOW WE SHARE YOUR PERSONAL INFORMATION

CHILDREN

CHOICES REGARDING YOUR INFORMATION

SAFEGUARDING YOUR PERSONAL INFORMATION

INTERNATIONAL AND INTERPROVINCIAL DATA TRANSFERS

YOUR RIGHTS

LINKS

CONTACT US

CHANGES TO OUR PRIVACY POLICY

OTHER UNILEVER PRIVACY POLICIES