Power Brand stories

We asked Ben & Jerry's Flavour Guru Sarah Fidler what it’s like to have the world’s sweetest job, and she dug right in.

Wall’s has partnered with Minecraft to launch an ice cream inspired by the game. It aims to tap into a growing fan base thanks to A Minecraft Movie and provide fun and flavour to 80% of gamers who eat while they play.

Different markets have different taste preferences, but the joy of unwrapping a Cornetto ice cream is universal. Cornetto has made this ritual the star of its summer campaigns globally, to celebrate a product experience that unites everyone.

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

New Cornetto Max multi-layered ice cream is serving up extra helpings of indulgence to appeal to Gen Z from its chocolatey disc top to its iconic cone tip.