Our planet matters

Climate

We have the ambition to achieve Net Zero emissions by 2050. To reach this, we are developing a comprehensive climate strategy and will set targets that reflect our most significant sources of greenhouse gas emissions, directly from our own factories and indirectly from the energy use of our freezer cabinets and the sourcing of key ingredients like cocoa and dairy. In our factories, we are already operating at over 60% renewable energy. Meanwhile, we are taking action to improve the energy efficiency of our ice cream cabinets and collaborating with suppliers to reduce emissions across our value chain.

Packaging

The Magnum Ice Cream Company is developing tailored approaches to packaging regulations and plastic taxes in each of our key markets, building on our strong track record of innovation. We were the first ice cream brand to introduce recycled polypropylene in our packaging—an industry milestone. In the EU, we’ve also led the way in sustainable packaging by launching plant-based tubs and lids for Ben & Jerry’s.

Nutrition and Responsible Marketing
 

At Magnum Ice Cream Company, we innovate by adapting our products to meet evolving consumer preferences, regulatory requirements and stakeholder expectations around nutrition, labelling and marketing. We follow recognised industry standards, including the ICC Advertising and Marketing Communication Code, to ensure responsible engagement with consumers. Our innovation pipeline includes healthier options such as reduced-sugar recipes and mini-portion formats, helping people enjoy our products as part of a balanced lifestyle.