News | The Magnum Ice Cream Company

Our latest news stories

Yasso Expands Better-For-You Portfolio in the US

Yasso, the leading US frozen Greek yoghurt brand, is launching a new 14 oz (Pint) format, strengthening TMICC’s position in the emerging better-for-you dessert segment.

07/10/2025
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The Magnum Ice Cream Company announces full Board of Directors ahead of demerger from Unilever in mid-November 2025

The Magnum Ice Cream Company (TMICC) today announced the compilation of its Board of Directors in anticipation of its demerger from Unilever and listing on the Amsterdam, London and New York stock exchanges.

29/09/2025
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The Magnum Ice Cream Company celebrates Minto facility A$35M transformation

The Magnum Ice Cream Company (TMICC) has announced the completion of a major A$35 million transformation of its Minto facility in South-West Sydney. The upgraded Minto ice cream facility marks a significant milestone for the company and the local Campbelltown community.

25/09/2025
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The Future of Ice Cream Powered by AI - TMICC x NotCo

The Magnum Ice Cream Company and NotCo AI announce a dynamic partnership designed to accelerate demand-driven innovation and growth for the future of the ice cream and frozen desserts category in the United States.

22/09/2025
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Power Brand stories

Cornetto Max unwraps new textures and flavours to win Gen Z

New Cornetto Max multi-layered ice cream is serving up extra helpings of indulgence to appeal to Gen Z from its chocolatey disc top to its iconic cone tip.

07/08/2025
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How Magnum’s premiumisation and culture-first strategy are fuelling growth

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

25/07/2025
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Reimagining an icon: behind Cornetto’s ‘Unwrap It’ campaign

Different markets have different taste preferences, but the joy of unwrapping a Cornetto ice cream is universal. Cornetto has made this ritual the star of its summer campaigns globally, to celebrate a product experience that unites everyone.

18/07/2025
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Wall’s launches limited-edition Minecraft ice cream to target gamers

Wall’s has partnered with Minecraft to launch an ice cream inspired by the game. It aims to tap into a growing fan base thanks to A Minecraft Movie and provide fun and flavour to 80% of gamers who eat while they play.

10/07/2025
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