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Hand reaching into an ice cream freezer to grab Solero Berry Bliss ice cream

Our Brands, United by Innovation

 

From the signature crack of Magnum’s Belgian chocolate to the playful swirl of Twister, our brands are united by a passion for delight and a commitment to excellence. Our RD&I team brings unique experiences to life across a diverse portfolio.

Two people handling a cone-shaped ice cream packaging prototype over a tablet

Pioneering Ice Cream Experiences

 

With over 1,000 patents and a global network of experts, we lead the way in pioneering new formats, flavours and textures. From inventing the first mass-produced cone with Cornetto to redefining indulgence through Ben & Jerry’s iconic chunks and swirls, we continue to set the standard for what ice cream can be. Grounded in neuroscience, our teams design superior, multisensory experiences that delight consumers and elevate every bite.

Person in protective uniform pouring liquid from a container into a large mixing machine

Science, Technology and Sustainability

 

We harness the latest in neuroscience, biotechnology, digital tools and precision engineering to craft ice cream that’s as responsible as it is delicious. Our focus on sustainable packaging, carbon reduction and ethical sourcing ensures a better future for people and planet.

An ice cream with decorative sauce and ingredients on top

Our Innovation Ecosystem

 

Collaboration is at our core. We partner with academic experts, suppliers and design agencies to push boundaries and accelerate discovery. Our ecosystem fuels breakthroughs in ingredients, equipment, packaging and consumer experience.

World map image depicting the locations of The Magnum Ice Cream Company’s R&D Centers, including Amsterdam in the Netherlands, Colworth in the UK, Sarigazi in Istanbul Turkey, Englewood Cliffs in the USA, Burlington in the USA, and Jakarta in Indonesia, and co-existing Factory and R&D Centres, including Tultitlán in Mexico, Valinhos in Brazil, Shanghai Taicang in China, Minburi Bangkok in Thailand and Minto in Australia

Where Does the Magic Happen?
 

Our 12 RD&I centres span the globe, blending scientific rigor with creative flair. From advanced manufacturing labs in the UK to creative kitchens in the Netherlands, our team collaborates across continents to deliver safe, high-quality and exciting products for every market.

Two women tasting a decorative ice cream creation in a commercial kitchen

Meet the Team Behind the Magic

 

Our RD&I team is a diverse group of scientists, engineers, chefs and creators — all united by a love of ice cream and a drive to innovate. Get to know the people who make the magic happen.

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