True to Pleasure

Magnum's premium Belgian chocolatiers pioneered a unique thick chocolate coating with the signature 'crack' to accompany a deliciously smooth vanilla ice cream. In 1992, to the delight of pleasure seekers, the brand released several new products, including Magnum White and Magnum Almond.

And Magnum has been innovating ever since - from Magnum Mini, Magnum Double, Magnum Tubs to Magnum Vegan and Magnum Bonbon. Now available in over 80 countries, it delivers true moments of pleasure to billions of people worldwide.