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Peter is the Chief Executive Officer (CEO) of The Magnum Ice Cream Company, having previously served as the Unilever Ice Cream President since 2024.
Peter originally joined Unilever Ice Cream in 1988 as a Marketer with his career development leading to the role of CEO Wall's China in 1999. Between 2004 and 2009 as Executive Vice President Global Ice Cream Category, he led the expansion of the category across developing markets, oversaw the globalization of the Magnum brand and rollout of Ben & Jerry’s in Europe and led the integration of the Ice Cream category into Unilever North America.
Broader within Unilever he has also served as Founder and Business Group President Health & Wellbeing, Business Group President Home Care, Chief Digital and Growth Officer and President Southeast Asia and Australasia.
2024: Business Group President, Ice Cream, Unilever
2021: Chair of Unilever EAC Myanmar Company Limited
2019: Business Group President, Home Care and member of the Unilever Leadership Executive
2018: President of South East Asia & Australasia and Chief Digital Transformation & Growth Officer
2018: Founded the Unilever wellness business in 2018 with brands like Olly, LiquidIV and Nutrafol.
2016: EVP Corporate Transformation
2011: President South East Asia & Australasia
2009: Chair & EVP, Unilever Benelux
2005: Global Head & EVP, Unilever Ice Cream
2004: CEO of Iglo-Mora Group, Holland
1998: CEO of Unilever Wall’s China 1998: BD Director, Foods
1995: Business Unit Director, Algida Ice Cream
1993: Marketing Manager, Unilever Ice Cream
1988: Brand and Channel Management Roles
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