Why invest in The Magnum Ice Cream Company

1. We are the largest ice cream company in the world with over a hundred years of expertise and heritage.
```
			
```
2. The ice cream market is large, growing and resilient.
```
			
```
3. Our portfolio is well positioned for growth with strong brands, leading capabilities and innovations.
```
			
```
4. We have a clear strategy to deliver growth and improve productivity.
```
			
```
5. We have a revamped front-line first organisation with a winning culture and incentives will be aligned to our medium-term plan.
```
			
```

Factsheet